For a brief moment on Sunday evening, Miss Colombia’s dreams came true.
Ariadna Gutierrez was mistakenly crowned winner of Miss Universe 2015 in Las Vegas before host Steve Harvey recognised his error.
A few painful moments passed before Miss Philippines, Pia Alonzo Wurtzbach, was correctly named winner.
Mr Harvey called it an “honest mistake”.
To show it had been a mistake, he held up a card which clearly laid out the second and first runners-up and the winner.
That left some observers scratching their heads over how the mistake could have happened.
Ms Gutierrez was instead declared runner-up and gave her crown to Miss Philippines, Ms Wurtzbach.
#MissUniverse2015 soon became Twitter’s biggest trend of the night.
Here the reaction went from surprise to shock to anger and, in some cases, to mockery.
The story is on the cover of every news media outlet in Colombia.
Even President Juan Manuel Santos had something to say. During the ceremony he tweeted: “Colombians are the most beautiful in the world! Congratulations @gutierrezary miss universe 2016!!!! I am proud!”